What is Direct Response Marketing?
Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched. Direct response marketing facilitates the delivery of a “call to action” via direct or online interaction.
Direct response marketing could be found nearly in all forms of advertising, including TV commercials, print marketing (magazines, newspapers, etc.), radio spots, websites, and online ads. By creating an irresistible offer, advertisers push prospects through all marketing channels and generate leads. Lead generation is a process of converting strangers and passers-by into paying customers. The desired response massively depends on the goals of a specific ad. For instance, in exchange for the FREE offer the advertiser may ask a prospect to sign up, share contacts, register on a website, and so on.
In comparison to traditional advertising, which focuses on raising brand awareness and promoting a brand image, direct response campaigns expect the return on investment right away. With brand advertisement, it may take months or even years until consumers start recognising the company’s logo and start making purchases, whereas direct marketing is all about instant deals.
Direct response marketing generates results to the following :
- Targeted website traffic
- Brand awareness
- A smart strategy to convert the enquiry on the landing page
- Establish a lead generation infrastructure resulting in a new database
- Landing Page user experience (UX)
- Grow Sales
- Split test Landing pages for Google Ads (PPC) and Social media campaigns
- Boost conversion rate from lead to sale
