In the fast-paced world of business, staying ahead of the competition demands more than just a great product or service. It requires a steady stream of qualified leads, a system to manage them effectively, timely follow-ups, and a commitment to nurturing clients beyond the sale. In this article, we’ll delve Read More
What is Direct Response Marketing? Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable Read More
To help you get started, we have pulled together 5 of the most effective ways small businesses can save time and money with internet marketing. 1. Set Clear Goals There’s nothing that you can achieve without having a pre-planned goal or strategy in place. If your main aim is to Read More
Why ratings are more important than ever Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those Read More
SEO vs PPC So someone might ask, why would I bother with all the time and resources needed for SEO when I can just buy my way to the top with PPC? The easiest answer is that PPC can be expensive. Paying for placement at the top of a page, Read More
Collecting and storing customer information Collecting and storing information about customers is essential to tailoring your customer service program and growing your business. However, there are legal requirements regarding what you can do with the information you have collected. Privacy Any customer information that you collect must comply with business Read More
Offline Marketing Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. It can be a lot easier for a person with a traditional mindset to see the facts and figures related to offline advertising as opposed to online and can Read More
Why do we need online marketing? Good question. Why DO you need Internet marketing? Before we answer that question, let’s answer this one: when was the last time you used a phone book? *crickets chirping* Exactly. These days, most people use the yellow pages more for propping up uneven table Read More
Defining Internet Marketing Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of Read More
What is online marketing? Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online marketing that utilise different angles to help a business promote themselves online. Below Read More
