Online marketing is divided into different types:
Affiliate Marketing:
It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.
Display Advertising:
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
Email Marketing:
From the name itself, this is a marketing process that involves reaching out to your customers via email.
Inbound Marketing:
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer; Setting up a business blog could do this.
Search Engine Marketing:
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimisation.
Search Engine Optimisation:
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.